Asset Giving Fundamentals
Equipping you for meaningful asset giving conversations
Asset Giving Fundamentals combines practical asset knowledge, a relationship-centered conversation framework, and hands-on learning. Build confidence discussing gifts of business interests, real estate, securities, and more while keeping the giver’s goals at the center.
Help Givers Discover What’s Possible Beyond Cash
Build the knowledge and confidence to recognize asset giving opportunities and guide meaningful donor conversations.
Practice it.
Put it to work.
Asset Giving Fundamentals
Asset Giving Fundamentals is an immersive course that combines relationship frameworks, technical knowledge, peer learning, and realistic application.
2.5
days of immersive learning and hands-on practice
14+
guided sessions led by expert asset giving professionals
300+
pages of gift illustrations, conversation tools, and practical reference material
CFRE
earn 14 continuing-education points upon completing the course
Transform How You Engage Givers
High-capacity givers want to give more, but most of their wealth is held in non-cash assets.
Become conversant in asset gifts without trying to become the giver’s attorney, accountant, or financial advisor.
Ask thoughtful questions about business, family, stewardship, and legacy while keeping the giver’s values at the center.
Bring home questions, frameworks, gift illustrations, and conversation strategies you can adapt to your role.
Hear what AGU Alumni have to say.
Sign up for new cohort announcements, practical insights, and updates from AGU to help you take your next step.
Find an AGU cohort near you
Explore upcoming locations and dates—and find the AGU Fundamentals experience that works best for you.
More Cohorts Available
Bring AGU to Your Organization
Equip your donor development team with a shared foundation, stronger donor conversations, and practical strategies for asset giving.
Asset Giving University is available as a private program for organizations with 10 or more participants.
