Practical training for experienced development officers
Is the largest gift of your career closer than you think?
Learn how to engage givers and help them unlock resources that can significantly grow your organization’s impact.
Generosity beyond the checkbook.
90%
of wealth is held in non-cash assets…
yet most charitable gifts are made in cash
Cash has limits, but generosity doesn’t have to.
AGU helps fundraisers recognize giving potential within the full balance sheet—and connect it to a giver’s faith, values, and hopes for impact.
Asset Giving Fundamentals
Practice it.
Put it to work.
Asset Giving Fundamentals is an immersive course that combines relationship frameworks, technical knowledge, peer learning, and realistic application.
2.5
days of immersive learning and hands-on practice
14+
guided sessions led by expert asset giving professionals
300+
pages of gift illustrations, conversation tools, and practical reference material
CFRE
earn 14 continuing-education points upon completing the course
ENROLLMENT OPENING SOON
Path to Mastery
Fundraising can feel like a solo expedition, but you don’t have to do it alone.
For Asset Giving Fundamentals Graduates ready to move beyond theory – AGU’s Path to Mastery bridges the gap between classroom learning and real-world execution.
From promising opportunity to confident conversation.
Learn a practical, relationship-centered path you can carry into your next giver meeting.
A memorable conversation framework
Learn how to move the conversation forward – without pressure.
Discover how to begin with curiosity, build a shared understanding, and help the giver discern a meaningful next step.
Confidence with complexity.
Become conversant in asset gifts without trying to become the giver’s attorney, accountant, or financial advisor.
Relationships built on trust.
Ask thoughtful questions about business, family, stewardship, and legacy – while keeping the giver’s values at the center.
Technical expertise.
Pastoral posture.
Approach conversations about wealth with humility, curiosity, compassion, and a commitment to the giver’s spiritual journey.
Practical tools you can use immediately.
Bring home questions, frameworks, gift illustrations, and conversation strategies you can adapt to your role and your giver relationships.
Experienced fundraisers see new possibilities.
Is Asset Giving University right for you?
Designed for experienced development professionals and organizational leaders ready to deepen relationships and expand their approach to asset giving.
- Experienced executive leaders and development officers
- Professionals serving organizations with $1M+ in annual revenue
- Fundraisers ready to take their skills to the next level
Find an AGU Cohort Near You
Explore upcoming locations and dates—and find the AGU Fundamentals experience that works best for you.
More Cohorts Available
Bring AGU to Your Organization
Equip your donor development team with a shared foundation, stronger donor conversations, and practical strategies for asset giving.
Asset Giving University is available as a private program for organizations with 10 or more participants.
Sign up for new cohort announcements, practical insights, and updates from AGU to help you take your next step.
